CPA for online coaches & course creators

Know exactly what's yours to keep.

You built a coaching business that actually makes money. We make sure you're not overpaying for it, guessing at your quarterly estimates, or dreading April every year.

Licensed CPA · Fully remote · Clients in every time zone

Coaching revenue, 24 months Where we meet you
$250K / YR $600K / YR BASE ASCENT SUMMIT

Lumpy income is normal. Being unprepared for it isn't.

Know your number

A reserve target you can actually bank on, updated as the year moves.

Keep more of it

Entity and payroll structured so you stop paying tax you never owed.

End the April scramble

Books reconciled monthly, so filing is a formality instead of a fire drill.

The problem

You're making good money. So why does it still feel like guessing?

Most coaches we talk to are doing well on paper and quietly anxious about it anyway. The revenue is real, but nobody can tell them what's actually theirs — and there's a low hum of worry that they should have figured this out by now. That's not a discipline problem. It's a structure problem, and it comes in three parts.

Cash flow

Launch months and quiet months

You clear $38,000 in March and $4,000 in July. Nobody told you what to set aside, so April's estimated payment comes out of whatever happens to be in the account.

Entity

You're still a sole proprietor

Past a certain profit level, an S-corp election can meaningfully cut what you owe in self-employment tax — but only with reasonable compensation set correctly and payroll actually running.

Books

Stripe, Kajabi, PayPal, and a spreadsheet

Gross sales, platform fees, refunds, and affiliate payouts land in your bank as one net number. Reconciling that by hand at tax time is where deductions go to die.

You shouldn't have to become an accountant to understand your own business. You built the thing. You deserve to know what it earns.

Who you're working with

I've sat across from coaches clearing $400K who couldn't tell me what they owed.

Not because they were careless — because nobody ever built them a system. They had a preparer who showed up in February, took a pile of statements, and handed back a number. No warning, no plan, no chance to do anything about it.

That's the part I think is broken. By the time most accountants get involved, every decision that could have saved you money has already been made. I'd rather be in the conversation before the launch, before the entity election, before the year closes — when it still counts.

So I keep the client list deliberately short. That's not a scarcity pitch; it's the only way to know a business well enough to plan for it. A small number of coaches, whose numbers I know cold, who can reach me the week they need an answer.

Erik Oswald, CPA — Founder, Altius

Credential
Certified Public Accountant
Focus
Online coaches, course creators, and service businesses
How we work
Fully remote — clients across the country and abroad
Capacity
A capped roster, reviewed each year

Bookkeeping and taxes are the 2 things I hate the most about running a business. I just needed someone to take care of it and get it done WELL! He found me deductions I was missing and helped me restructure my business to cut my tax bill almost in half.

Andres Rodriguez-Story — Social media agency owner for personal trainers

[Placeholder — a coaching client quote with a specific outcome: a dollar figure saved, hours returned, or the month the books stopped being a problem.]

Client name — Online coach

The plan

Three steps, and then you mostly stop thinking about it.

STEP 01

Book a 15-minute call

Tell us what you sell, roughly what you're bringing in, and how your books are set up now. We walk through all three plans together and land on the one that fits — including saying so if that's a smaller one than you expected.

STEP 02

We build the foundation

In your first 90 days we clean up the books, review your entity and payroll setup, and build a tax projection for the year. You come out of it knowing your number and what to set aside each month.

STEP 03

You run your business

Monthly books, quarterly planning calls, estimates calculated before every deadline, and your return filed at year end. A real person on email who answers in a day — not a portal that opens in February.

What's at stake

Two versions of next year.

If nothing changes

Another year of finding out in April.

  • Overpaying by thousands because the entity was never revisited
  • Penalties and interest on estimates that were guesses
  • Deductions lost in unreconciled platform payouts
  • A tax bill you learn about too late to plan around
  • Growth you can't measure, because the books don't tell you anything
Twelve months from here

You know the number before anyone asks.

  • A reserve account funded from every launch, on a rule you trust
  • Owner pay on a schedule, structured to cut what you owe
  • Clean monthly books and statements you actually read
  • Quarterly estimates handled before the deadline, not after
  • A launch that feels exciting instead of expensive

Pricing

Three ways to work together. Most coaches pick Ascent.

Flat monthly fees, no hourly billing, and no invoice for asking a question. Every plan covers the same three things — the work itself, how much of me you get, and the tools running underneath it. What changes between plans is how much of each.

Typically under $250K revenue

Base

For coaches who keep their own books and want the tax side done right, without the extras.

$500 / month

Services

  • Business and personal returns filed
  • Quarterly estimated payments calculated
  • Annual tax projection and reserve target
  • Entity review and S-corp analysis

Support

  • Email support, three-business-day reply
  • One planning call a year

Technology

  • Secure client portal and e-signing
Book a call
Most coaches start here Typically $250K – $600K revenue

Ascent

For coaches whose books have gotten away from them and whose tax bill is now a real number.

$1,250 / month

Services

  • Everything in Base
  • Monthly bookkeeping and reconciliation
  • Platform payout, fee, and refund tracking
  • S-corp payroll and reasonable comp set
  • Owner pay and distribution plan

Support

  • Email and phone, next-business-day reply
  • Quarterly planning call

Technology

  • Monthly financial statements
  • Live dashboard of profit, reserves, and tax owed
Book a call
Typically $600K+ revenue

Summit

For established coaching businesses that want a finance seat at the table and an answer the same day.

$2,500 / month

Services

  • Everything in Ascent
  • Rolling cash flow forecast and scenario planning
  • Retirement contribution strategy
  • Pre-launch tax modeling

Support

  • Slack access, same-day reply
  • Monthly strategy call
  • Priority scheduling during launch weeks

Technology

  • Custom reporting built to your metrics
  • Rolling 12-month forecast, updated monthly
Book a call

Revenue ranges are a guide, not a rule. We'll walk through all three on the call and land on the one that actually fits. Fees are reviewed once a year — as the business grows, the work does too, and we talk about it in the open before anything changes.

Not ready to talk yet?

The Online Coach's Tax Checklist

Twelve deductions coaches routinely miss, the profit level where an S-corp starts paying for itself, and a simple rule for what to set aside from every launch. Three pages, no fluff, no sales call attached.

Send me the checklist

No spam. Unsubscribe anytime.

Find out what you should actually be setting aside.

Fifteen minutes, no pitch deck. Bring your last return and a rough revenue number, and you'll leave with something useful either way.